Last updated 13 September 2026
Who we are
The Gold Merchant is the controller of the personal data described here. Contact us about your data at info@thegoldmerchant.co.uk.
What we collect
- Contact details: your name, email address, phone number and delivery address.
- Account details: if you create an account, your login email and a securely stored password managed by our authentication provider.
- Order details: what you asked for, the prices quoted and paid, and our correspondence with you.
- Identity documents: where we are required to verify identity for anti money laundering purposes.
- Technical data: basic information your browser sends when you visit, such as device type, used to run and secure the website.
Why we use it
| Purpose | Lawful basis |
|---|---|
| Answering your enquiries and quoting prices | Taking steps at your request before a contract |
| Processing, delivering and supporting your orders | Performance of a contract |
| Identity checks and keeping required records | Legal obligation |
| Running your customer account | Performance of a contract |
| Keeping the website secure and working | Legitimate interests |
Who we share it with
- Delivery carriers, so your order can reach you.
- Our website and account providers, who host the site and store account and order data on our behalf.
- Payment providers, where relevant to your payment.
- Authorities, where the law requires it.
We never sell your data. Where a provider processes data outside the UK, we rely on appropriate legal safeguards.
How long we keep it
We keep order and identity records for as long as the law requires, which for anti money laundering records is generally five years after the end of our relationship. Enquiries that do not lead to an order are deleted when no longer needed. You can close your account at any time.
Cookies and storage
We do not use advertising or tracking cookies. Your basket is stored in your own browser so it survives a page refresh, and if you sign in, a secure session is stored so you stay logged in. Live metal prices are fetched from a price feed without sending any personal data.
Your rights
- To access the personal data we hold about you.
- To have inaccurate data corrected.
- To ask us to delete your data, where we are not required to keep it.
- To restrict or object to certain uses.
- To receive your data in a portable format.
To use any of these rights, email us. If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office at ico.org.uk.
Questions about this page? Email us and we will explain.